Engagement
engagement
Add content previews to nav
Consider adding a preview for some of the links in your main nav, hinting at what content users can expect to see on that page.
Ease
Impact
How to use this idea
Read our guide on what, why and how to implement
What is it?
A content preview is an image or description that gives users a clue as to what they will find on the following page. It could be a preview of some content, an illustration or even a photograph.
Your nav bar will be users first port of call when exploring your website. By adding content previews to the nav we can help users discover content they may have previously dismissed.
The more enticing the link the more likely it is for a user to follow it.
Why this works
Links with images or descriptions are more engaging and therefore likely to drive engagement across the site.
Things to consider
When implementing this it is important to make sure your nav is still accessible and responsive. Making sure you use compressed images and keeping text content to a minimum will make it easy to browse.
Related growth hacks
Browser more more ideas and inspiration
Join the Flow Growth
CLUB
Unlock the full list and get fresh ideas delivered to your inbox every month.
New growth hacks every month
Quick wins for conversions, traffic, time on site
Trusted by top marketers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Free. Unsubscribe any time. Read our transparent privacy policy.
Already a subscriber? Enter your email to login.