Capture user intent before CTA

Make a list of the most common use cases for your product and present them as checkboxes next to your CTA (call to action) button or form.

Potential customers can now select for themselves exactly what they want to use your product for before they convert.

It’s great for conversion, but also means you can capture valuable data on what your audience is looking for.

It can be difficult to convince users that your product can solve their problems.

But what if you saw an inviting checkbox that describes your exact use case? It might increase your confidence a little.

Also, after a user interacts with your page, it can feel like a natural progression to continue with the flow you’ve laid out - filling out contact forms or providing further information, all in search of that problem resolution.

This one definitely works better if your have a larger product with more than a few use cases: if you're only solving one specific problem, this probably isn’t for you. Don’t make stuff up to fill the page - they must be clear use cases or problems faced by your target audience.

Make it obvious that you want users to check some boxes. You can help them along by making them stand out on the page.