How to use this idea
What is it?
Adding a review widget to your site from a third-party review platform like Trustpilot or G2.
Why this works
Third-party reviews act as powerful trust signals, instilling confidence in your visitors that your product or service has been tried and tested. Crucially, external widgets and reviews are harder to fake than simply adding reviews directly to your site, so can be more powerful, as users can click through to the review site to verify the validity of the review. Bonus: embedding review widget code on your site (e.g. Trustpilot) will often automatically generate schema code, which helps search engines display star ratings alongside search results. This can often drive more clicks through to your site, boosting traffic.
Things to consider
Rather than adding these reviews to your site manually, make use of embed code provided by the platform to stay compliant with their rules and to enable schema code to be generated automatically.
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