Create location landing pages

Start by considering which locations you want to target, drawing up a shortlist of place names.

Next, create a page template for your location-specific landing page. Once you’ve nailed the design, it’s probably best to create this using a Collection List template in Webflow, so that you can quickly spin up pages for new locations as they arise.

Lastly, populate your template with tailored content for each of your locations to ensure that they are relevant and useful.

It’s easier than ever to explore, engage and purchase from companies all over the world - but many still prefer buying local, owing to cultural and language similarities or environmental concerns.

As such, users often append a location to their search query: think “Webflow agency London”, for example. By creating location-specific landing pages, you can increase the chance of your website ranking highly on results pages for search queries with a location.

Even if a user doesn’t include their city name, search engines may choose to feature businesses who are local to the user, particularly if they have relevant content about their services in that location.

Avoid create a million local landing pages for the sake of it - there’s no point in diluting your site with a landing page for every city on earth if you don’t have potential customers searching for it.

Don't just swap out the city name in the hero of your landing page - search engines may penalise you for what appears to be duplicate content.

If you notice that some (international) landing pages are getting a lot of traffic, consider language localisation to help reduce friction for your users. Webflow Localization provides accurate machine translation with very little effort.

You might be tempted to stick to a single version of the page, dynamically inserting the user’s location via personalisation tools instead. For example, Google Ads can append a location-specific URL query parameter that you can decode when the user lands on your site. While this might help with conversion - making users feel like the content is relevant to them - it isn’t as likely to help drive traffic.