Add structured data to FAQs (schema)

Once you’ve added FAQs to your site, you can work with your developer (or an agency like MakeBuild) to write some code that will generate a robot-friendly format of your FAQs known as structured data.

The next time a crawler (search, AI) scans through your site therefore, it’s likely that the schema will also be picked up and digested. This might not have any visible immediate impact, but it could support the longer term understanding of your site by robots and humans alike.

Search engines will be more easily able to understand the questions and answers on your site, allowing your site to rank more highly in search engine results pages.

Rather than writing structured data manually, consider asking a developer to write some code to automatically convert your regular FAQ content into the right format whenever the page is published. Guidelines on the format of this structured data can be found on https://schema.org.