Create competitor comparison pages

The idea here is to build a collection of pages that directly compares your product with a competitor. The pages should be loaded with key words in order to capture traffic. It's pretty common for users to search for things like "A vs B" or "Alternative to..."

People often search for “Company name alternative”. By creating pages that answer this query you are likely to rank in search results, driving more traffic to the site.

This is also often high intent traffic so capitalising on this could be profitable.

When building pages like this make sure there is an action for users to take. You've convinced them of the benefits now give them a clear path to sign up.