Create a Launch Week landing page

Create a Launch Week themed landing page to which you add new content over a number of days. Before you start creating your Launch Week landing page, plan out the content that you’ll be showcasing on it.

Don’t have enough content for all five days? Consider how you can repurpose or re-release existing content, as long as it’s relevant.

In advance of the Launch Week, build hype around it with posts across social media. On the first day of Launch Week, signpost to it from elsewhere on your website (e.g. announcement bar) and consider how you can advertise it elsewhere on social networks or paid media.

Drive users to your site and build hype around your product by bundling different feature launches.

Consider how to drive traffic to the Launch Week page - perhaps by listing it on sites like Product Hunt, or through paid advertising.

Consider drip-feeding content to the Launch Week page throughout the week to give users an incentive to return, building a buzz around your Launch Week, rather than releasing all the content on day one.