currency-dollar
time-clock
ranking

Conversion

conversion

Add trust marks to your hero

Trust marks, such as review widgets and award badges, help convince users of your authority and reliability which could encourage them to convert.

Ease
Impact
Credit: 

How to use this idea

Read our guide on what, why and how to implement

What is it?

Trust marks can take many forms. It could be a set of logos showing your top customers, or perhaps an award badge. The main aim is to show your customers that you are respected and an authority in your industry.

Try adding any badges or trust marks at key conversion points. Such as your hero section.

Why this works

People trust people. Anyway to show that you are trusted by other humans will have a big impact on peoples perception of your product.

Things to consider

It's important these marks are in close proximity to your main CTA on the site. They should act as supporting content to convince users to click that button.

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