Daylit

Project overview

Daylit had built a powerful AI-driven approach to working capital, but their brand no longer reflected where the product was heading.

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We partnered with Daylit on a focused three-week sprint to redefine their positioning, naming, and visual identity, then translated that foundation into a scalable digital system. The new brand centred on clarity and illumination, helping complex financial intelligence feel credible, human, and accessible to CFOs and operators.

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The result is a flexible brand and web system that supports sales, marketing, and investor conversations. The refreshed identity helped unblock stalled deals, supported Daylit’s $100M funding round, and gave the internal team the confidence and tools to move faster with a consistent, high-quality presence.

"Working with Makebuild was an excellent experience from start to finish. They set clear expectations from day one, were incredibly patient and fair when it came to adjustments, and were always honest about timelines — no surprises, no runaround.

The final product speaks for itself. The website turned out great, and we were really pleased with the quality of the work. It's polished, professional, and exactly what we were looking for. Most importantly, the results have been real. Since launching in November, our inbound leads have 5x'd, and more than 20% of our leads now come inbound. That's a massive shift for us, and a direct reflection of the work Makebuild put in.”

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