.jpg)
A new brand is exciting. Watching years of SEO and conversion gains disappear the week it launches is not.
That’s the challenge we faced with Lodgify earlier this year. They had a bold new identity and a big shift in positioning, and our job was to bring it to life on the web without breaking what was already working. The result went on to win Brand Transformation of the Year at the Webflow Awards 2026.
Now we’re sharing how we did it.
On 29 October, Tim Janes and Caitlin Palmer from MakeBuild will be joined by Lodgify’s Lukas Hoefling for a live session made for senior marketers. They’ll cover:
- How to get leadership aligned behind a rebrand before a single page is built
- How we protected rankings through a WordPress-to-Webflow migration across seven locales
- How to turn new positioning into pages that actually convert, with a 61% lift to show for it
If you’ve got a rebrand, migration or redesign on the horizon, you’ll come away with practical lessons you can apply to your own project. Stick around afterwards for a live Q&A with the speakers.
Date: 29 October 2026
Location: Online
