Add social proof with testimonials

If you’re already signed up to a review service like Trustpilot or G2, you can typically embed a reviews widget on your site - though you won’t have loads of control over how it looks visually.

Alternatively, simply gather a list of reviews from your customers and add them to your website manually.

People trust people, so adding customer testimonials to your website is a great way to prove that you’re trustworthy and a good choice as your potential customers start evaluating you against competitors.

Consider which format is best for your audience - video testimonials are often the most engaging, but may require more effort to look good. Text testimonials are quicker, but may require additional social proof and trust marks to validate their authenticity. If you’re manually adding text reviews to your site, consider adding a photo of the reviewer along with their name and organisation to build trust.