Create an ROI calculator

Before you build anything, spend some time considering the costs and return on investment that your product offers.

It’s likely that the costs - and benefits - of your solution will vary based on factors like the size of your customer’s organisation and other factors. Try to quantify them, and create a formula that determines the costs of your solution and the expected return on investment.

Once you have the formula worked out, work with a developer to create the logic to power a new form on your website. You may need to use custom code like Javascript to deliver this functionality.

By showing that financial benefit of purchasing your solution will outweigh its cost, you’ll reduce opposition to your product and help the potential customer gain approval for your product internally at their organisation.

This is a great chance to capture customer information like email address, organisation name and organisation size. As such, you may wish to ask for this info up front as part of the ROI calculation process. Ensure that you have a privacy policy and allow customers to opt-in to you storing their data.