Reduce distractions on your book a demo page

To reduce distractions, consider drastically reducing the number of links in the header and footer on key pages.

This technique is commonly used by marketers on pages that users land on from paid social or search campaigns, to ensure that they are encouraged to convert and don’t go astray.

For example, if you’re driving users towards booking a demo, on the book a demo page, you could remove all links in the navigation menu, except perhaps for a single clickable logo that takes them back to the homepage. We don’t want to leave them in a dead-end, but we don’t want to give them too many choices here either.

You can do the same with the footer - reducing the number of options available so that users stay focused.

Distraction at a key conversion point can lead users away from your intended journey. A streamlined journey can keep users progressing towards the desired goal, booking a demo.

Consider A/B testing different versions of your header and footer to see which ones perform the best.