Reduce page load time

There are hundreds of individual actions that you can take to optimise website performance.

The first step is to take stock of your site’s current issues by running an audit using a tool like Google Lighthouse or Ahrefs.

Example issues might include images not being compressed efficiently or large scripts blocking page renders.

With each issue comes a recommended course of action - or opportunity for improvement.

Review the list of actions with your developers and rank them based on impact and effort, so you know which to prioritise.

Slow loading websites is one of the most common drivers of a high bounce rate (users visiting your site and then leaving quickly).

Optimising your site for performance - reducing the time it takes for pages to load - can reduce frustration and avoid users bouncing away from your site.

Also, search engines take page load time into consideration when determining search rankings. By reducing page load times, you can improve the chance of getting a high position on search engine results pages.

There’s no one quick fix to optimising performance - it will likely require a number of separate actions over time.

Repeat the process periodically to ensure that any new issues are taken care of.