Gate content behind an email capture form

Instead of just providing resources and articles free of charge, place them behind a form.When the user successfully completes the form, redirect them to a success page where they can access the content. You can also consider offering a downloadable version of the content (as a PDF for example) to encourage sharing with their team.

Gating enticing content behind an email capture or sign up form allows you to capture leads and build an email list of interested users, creating a value exchange, rather than just giving your content away for free.

Consider having some content available without signing up, so that users can preview what you have available before they commit.

Don’t ask users for too much information - perhaps just email address - as these users may be early on in their purchase journey, and not ready to commit to sharing too much info (vs. later on when they are ready to purchase or book a demo for example). There is plenty of information online, so they may go elsewhere if the barrier is too high.