Wordpress is one of the world's most popular content management systems, powering a huge chunk of the internet. While it has its advantages, marketers are increasingly looking to modern platforms like Webflow for designing, building and hosting their websites. Here's a quick summary of five key reasons why we think it's about time to ditch your Wordpress marketing site for a shiny new Webflow one.
1. Unblock your marketing team
Tired of waiting for your IT team to publish a new article or landing page on your marketing site?
Why not take control and bring your website under the control of the marketing team?
With a platform like Webflow, marketers can manage their websites, adding new blog posts, changing wording, and even building landing pages from existing components without waiting on the IT team.
2. Save on development costs with speedy design and development
Website development can get expensive, with developers often seen as a precious resource with a high price tag.
Besides, your developers are probably busy working on product, which often leads to marketing tasks falling to the bottom of the pile. Sound familiar?
By using a platform that empowers marketers to make changes themselves, you'll be able to spend money less on developers.
3. Eliminate security risks
We've all heard stories of websites getting hacked, and with platforms like Wordpress facing 90,000 attacks per second in 2023, it's easy to see why.
While no website is completely safe from attacks, you can rest assured that platforms like Webflow are super secure, and a great way to minimise risk for your business.
Webflow in particular is built with security in mind, with advanced firewalls and DDOS protection built-in, and SOC 2 Type II compliance, making security one less thing to worry about.
4. Get access to vetted plugins
Adding extra functionality to your custom-built website can be a hassle - and open marketplaces for plugins like Wordpress present security risks and performance concerns.
A growing selection of third-party Webflow Apps are available to add to your website - and all Webflow Apps are security reviewed before they're made available on the Webflow Marketplace.
5. Boost website performance (and conversions)
One of the biggest reasons to move away from a custom-built platform is website performance. While efforts can be made to tweak and optimise a custom-built site, platforms like Webflow offer incredible website performance right out of the box.
A robust content delivery network, code minification and image optimisation allow Webflow sites to load quickly, reducing user frustration and boosting conversions. Plus, search engines love fast-loading websites, so it's not uncommon to see an improvement in your ranking on search engine results pages.
If you're interested in migrating your website from Wordpress to Webflow, with Webflow design and Webflow development services in London, UK, please get in touch to discuss your project.